Branding & Digital Marketing in Kenya

mkufunzi > Services > Branding & Digital Marketing in Kenya

Mkufunzi builds brand identities and digital marketing campaigns for Kenyan businesses — from naming and logo design through to multi-channel digital marketing that drives leads and sales. SMEs, schools, hospitals, hotels, NGOs, and political/county campaigns.

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What we deliver

Brand strategy — positioning, target audience, tone of voice.
Naming — for new businesses, products, services.
Logo design — 3 concepts, unlimited revisions on chosen direction.
Brand identity system — colours, typography, photography style, voice, brand guidelines PDF.
Stationery — business cards, letterheads, envelopes, presentation templates.
Digital marketing — Google Ads, Meta (Facebook/Instagram) Ads, SEO, content, email, WhatsApp campaigns.
Social media management — content calendar, design, posting, community management.

Packages

Logo-only — from KES 25,000. 3 concepts + 2 rounds of revisions + final files.
Brand starter — from KES 60,000. Logo + 5-page brand guidelines + business card design.
Full brand identity — from KES 150,000. Strategy, naming if needed, logo, full guidelines, stationery, social templates.
Digital marketing retainer — from KES 40,000/month. Strategy + ads + content + monthly report.

Frequently asked questions

What does branding cost in Kenya?

Logo + basic brand: KES 25,000-60,000. Full brand identity (logo, colours, typography, guidelines, stationery): KES 80,000-200,000. Enterprise brand systems: KES 250,000+.

Do you also handle digital marketing?

Yes. Google Ads, Meta Ads, SEO, content marketing, email, and WhatsApp marketing. Retainers from KES 40,000/month.

How long does a logo design take?

1-2 weeks for a single-logo project; 3-5 weeks for a full brand identity system.

Do you include trademark registration?

We handle the design and search; trademark filing with KIPI we do via partner advocate at cost (KES 12,000-20,000 in official fees).

Can you redesign an existing brand?

Yes. A brand refresh (evolution) keeps recognition while modernising; full rebrand (revolution) starts from scratch. Different scope, different cost.